Goodideas.Made real

I help founders and teams design, build and automate digital products.

RECRD · 2025

recrd

A video-response platform. iOS developer, user experience, and utilising AI workflows.

Contract iOS developer

RECRD video feed with a reply button.

Altering · 2024

Make room
for play.

New features, maintenance, bug fixes and performance improvements for a creative-practice app.

iOS development

Altering streak screen, headed Keep the fire burning, with an I was creative today sticker.

STEM · 2023

STEM

iOS development

Consultant iOS developer

Feasty · 2021

Cook along.

TikTok, but recipes only. Cooking-video innovations included timed pauses, so people could cook along at their own pace.

Consultant iOS developer

Pause. Cook. Continue.

Feasty recipe screen for slow cooked mushroom ragu.

A-Ok · 2021

Wake up.
Check in.

An alarm app with mental health check-ins. Signals such as difficulty waking could alert a designated contact when someone was struggling.

Consultant iOS developer

A-Ok alarm screen showing 09:41 in a white ring.

Charlie Belle Cocktails · 2021

Powdered cocktails with shimmer glitter, swirling in glasses beside their jars.

POWDERED COCKTAILS.

Charlie Belle shop page for the Bramble powdered cocktail.

An online shop for powdered cocktails with shimmer glitter.

Website design and development · Product photography

Gambling Autonomous · 2020

Tips.
Tracked.

Built during lockdown to bring betting tips into one place. One-tap bet placement, with tracking and accountability for tippers.

iOS & backend development

Staked
£510
Net profit
£520
ROI
101.96%
Your month in review: April results for greyhounds and football.

Kano · 2020

An experimental stem player for consumers, with video mixing.

Consultant iOS developer

Mix player: a grid of dots, one for each stem. Stems that are on are larger and coloured.

Waggel · 2020

An e-zine app with a custom typography engine for magazine-style layouts and smooth scrolling. Built, then cancelled before launch.

Consultant iOS developer

Clepios · 2019

Clepios welcome screen.

Health,
in focus.

A medical platform spanning iPhone, Android, a website and a content management system. Full consultancy, starting from idea, wireframes, specifications, through to delivery.

Design, user experience, and iOS development

Kanye West · 2019

JESUS
IS
KING

Jesus Is King player: glowing blurred lights around a pause button.

Proposed by Kanye West for the album launch. Built the day before the planned release; scrapped six hours before launch.

iOS development

The blurred, pixelated design took its cue from the infotainment system on Kanye’s plane.

Stem Player · Kano + Kanye West · 2019

Stem
Player.

The iPhone app accompanying the Kanye West Stem Player. Developed with Kanye West + Kano.

Consultant iOS developer

Stem Player device controls with four lit sliders.

MoveMe · 2018

MoveMe swipe screen: Love at first sight? A house in Kingston upon Thames.

Real estate search-engine designs, with a search based on property type, bedrooms, location and budget.

Product design, and prototype

VEON · 2017

A Swift prototype of VEON’s messaging app, with a simpler interface and an architecture for a larger development team.

Consultant iOS developer

Burberry · 2015–2016

BURBERRY

On Apple TV.

Burberry on Apple TV: From the front row, a catwalk show.

The Burberry experience, brought to Apple TV.

tvOS development

Sphere · 2016

Real people.
Real answers.

A knowledge app with paid, real-time access to professionals. Ask questions and get answers in a live conversation.

Consultant iOS developer

ELBI · 2015

Small acts.
Big heart.

A philanthropy app connecting creative contributions with charitable giving.

Consultant iOS developer

Elbi home screen with a smiling heart and featured challenges.
Elbi's heart character bobbing happily, fiddling with its hands and blinking.

Vubiquity · 2014

Modular.
By design.

Dawn of the Planet of the Apes detail screen on the modular video platform.

A modular video platform with interchangeable components and configurable client-branded apps. Prototypes supported the sales team.

iOS development

FilmFlex · 2012

FilmFlex.

One foundation.
Many identities.

FilmFlex download screen for The Way Way Back.

A themeable foundation for branded film services, with client-specific features as plugins.

Foundation-app design and iOS development

EE Film · 2013

A film store and cinema companion for EE Film.

iOS development

EE Film on iPad: Planes, with film times and new releases.

Zolmo · 2010

Jamie Oliver’sRECIPES

Bringing the recipe experience to iPhone and iPad, down to the little big details.

iOS development

Jamie Oliver’s Recipes on iPad: mini mozzarella, courgette and tomato calzone.

From what if.
To what’s next.

Shape the product

Work through the proposition, priorities and experience.

Design the details

Connect the interface, interactions and the people using them.

Build it together

Bring design and development into the same conversation.

Find a way forward

Review an existing product, talk through trade-offs and decide what to do next.

Put AI to work

Optimise workflows and systems with autonomous AI and deterministic workflows, including media ones.

Good people.
Kind words.

Three of 39 recommendations. Names are abbreviated here for privacy. The originals are on my LinkedIn, with full names. Send a connection request if you want to check one.

“I hired Dan to deliver an ambitious iOS app in an even more ambitious timescale – and he knocked it out of the park.

Dan “just gets it” from both a product and a technical standpoint, so can be trusted to deliver robust solutions and great UX with even the minimum of management. The icing on the cake is that he’s a great communicator too, I never felt out of touch with where he was up to or challenges we were facing.

Dan will without doubt be my first port of call next time around.”

Dan C.Client · 5 October 2022

“I wholeheartedly recommend Dan as a brilliant iOS developer.

He works incredibly fast, while writing clean code; he is pragmatic without skipping the ‘little big details’; and he has an eye for overall business and product progress.

Dan shipped a TikTok-style video-first app in a matter of months, handling everything from smooth video streaming to interfaces for multiple different user types (creators and followers). He picks up new languages (SwiftUI in this case) with ease, and approaches new problems with enthusiasm.”

Michael D.Client · 4 October 2022

“Dan is one of those rare breed of software engineers who not only possess great technical skills, but also a keen eye for design.

A true master of his craft, you can be sure that any product produced by Daniel will show a remarkable attention to detail and absolute faith to the original design. An exceptional talent, Dan’s skills extend beyond his obviously brilliant technical skills, to include a deep understanding of UX, design, strategy and marketing, which enabled him to successfully prioritise his own tasks in a fast-paced startup. A good team member who was great fun to have around, we miss him loads.”

Tristan C.Direct manager · 27 February 2014
Read all 39 recommendations

A little
about Love.

I’m Dan, an independent consultant for design, development and AI. This is a body of my work, and what people have said about working with me.

More about me