Goodideas.Made real

You bring the idea. I’ll design it, build it and ship it, with no team to hire.

RECRD · 2025

recrd

A video-reply app. Alongside the iPhone app, I helped shape its inventive mechanics, the user experience, and how replies and rebounds work.

iOS, UX

RECRD video feed with a reply button.

Altering · 2024

Make room
for play.

A creative-practice app that needed to keep moving. New features, fewer bugs, faster everything.

iOS

Altering streak screen, headed Keep the fire burning, with an I was creative today sticker.

STEM · 2023

STEM

Live, AI-mixed radio on demand. I built the first iPhone app.

iOS

Feasty · 2021

Cook along.

TikTok, but every video’s a recipe. Cook along without flour on your phone, in a fluid app packed with micro-interactions.

iOS, UX

Pause. Cook. Continue.

Feasty recipe screen for slow cooked mushroom ragu.

A-Ok · 2021

Wake up.
Check in.

An alarm clock that notices when you’re struggling, and can quietly tell someone who cares.

iOS, backend, UX

A-Ok alarm screen showing 09:41 in a white ring.

Charlie Belle Cocktails · 2021

Powdered cocktails with shimmer glitter, swirling in glasses beside their jars.

POWDERED COCKTAILS.

Charlie Belle shop page for the Bramble powdered cocktail.

Powdered cocktails with edible glitter. I designed and built the shop, the marketing material and the product photography.

Everything: design, UX, build, backend, project management, hired and ran the team

Gambling Autonomous · 2020

Tips.
Tracked.

Built in lockdown. All your betting tips in one place, one tap to bet, and nowhere for a tipper to hide a bad month.

Design, UX, iOS, backend

Staked
£510
Net profit
£520
ROI
101.96%
Your month in review: April results for greyhounds and football.

Kano · 2020

Pull a song apart and remix it, video included. An experiment with Kano.

iOS, UX

Mix player: a grid of dots, one for each stem. Stems that are on are larger and coloured.

Waggel · 2020

A magazine on your phone, with a custom typography engine behind it. Cancelled before launch.

iOS, project management, hired and ran the team

Clepios · 2019

Clepios welcome screen.

Health,
in focus.

A medical platform across iPhone, Android, web and a content system. I found the best people for the job, and together we took it from first idea to delivery.

Design, UX, development, project management, hired and ran the team

Kanye West · 2019

JESUS
IS
KING

Jesus Is King player: glowing blurred lights around a pause button.

Kanye West wanted an app for the album launch. Built the day before release. Scrapped six hours before launch.

iOS, UX

The blurred, pixelated design took its cue from the infotainment system on Kanye’s plane.

Stem Player · Kano + Kanye West · 2019

Stem
Player.

The iPhone app for Kanye West’s Stem Player, built with Kanye and Kano.

iOS, UX

Stem Player device controls with four lit sliders.

MoveMe · 2018

MoveMe swipe screen: Love at first sight? A house in Kingston upon Thames.

House hunting that starts with what you actually want. I designed it and built the prototype.

Everything: design, UX, iOS, backend, project management, hired and ran the team

VEON · 2017

A Swift prototype that made VEON’s messaging simpler, and gave a bigger team something solid to build on.

iOS

Burberry · 2015–2016

BURBERRY

On Apple TV.

Burberry on Apple TV: From the front row, a catwalk show.

The front row, from your sofa. Burberry, on Apple TV.

tvOS

Sphere · 2016

Real people.
Real answers.

Ask a real expert, get a real answer, live in a chat.

iOS, UX

ELBI · 2015

Small acts.
Big heart.

Small creative acts, turned into charitable giving.

iOS, UX, hired and ran the team

Elbi home screen with a smiling heart and featured challenges.
Elbi's heart character bobbing happily, fiddling with its hands and blinking.

Vubiquity · 2014

Modular.
By design.

Dawn of the Planet of the Apes detail screen on the modular video platform.

One video platform, endless client-branded apps. The prototypes gave the sales team something to show.

Design, UX, iOS, project management

FilmFlex · 2012

FilmFlex.

One foundation.
Many identities.

FilmFlex download screen for The Way Way Back.

One foundation, themed for each film brand, with client features as plugins.

Design, UX, iOS

EE Film · 2013

A film store and cinema companion for EE, with two-for-one tickets in your pocket.

iOS

EE Film on iPad: Planes, with film times and new releases.

Zolmo · 2010

Jamie Oliver’sRECIPES

Jamie’s recipes on iPhone and iPad, down to the little big details.

iOS, UX

Jamie Oliver’s Recipes on iPad: mini mozzarella, courgette and tomato calzone.

BBC + Nintendo · 2009

Point.
Click.
Telly.

BBC iPlayer on the Nintendo Wii. One of the first apps on Nintendo’s new media framework, so I worked closely with both teams to tune it, then built iPlayer to feel native to the Wii.

Wii development

BBC iPlayer on the Wii: the home screen, with highlights and most popular.BBC iPlayer on the Wii: a list of BBC One programmes, with one selected.

From what if.
To what’s next.

Work out what to build

Before anyone writes code, we work out what matters, what doesn’t and what comes first.

Make it feel right

The little big details: the small touches people feel but never name.

Build the real thing

Native iPhone apps in Swift, and the backend behind them.

Get you unstuck

Product gone sideways? I’ll look at it properly, tell you what I’d do, then help you do it.

Make the boring work disappear

AI and automated workflows, including media and UGC ones, that run themselves and stay predictable.

Good people.
Kind words.

A sample of the many recommendations from past clients. The originals are on my LinkedIn.

“I hired Dan to deliver an ambitious iOS app in an even more ambitious timescale – and he knocked it out of the park.

Dan “just gets it” from both a product and a technical standpoint, so can be trusted to deliver robust solutions and great UX with even the minimum of management. The icing on the cake is that he’s a great communicator too, I never felt out of touch with where he was up to or challenges we were facing.

Dan will without doubt be my first port of call next time around.”

Dan C.Client · 5 October 2022

“I wholeheartedly recommend Dan as a brilliant iOS developer.

He works incredibly fast, while writing clean code; he is pragmatic without skipping the ‘little big details’; and he has an eye for overall business and product progress.

Dan shipped a TikTok-style video-first app in a matter of months, handling everything from smooth video streaming to interfaces for multiple different user types (creators and followers). He picks up new languages (SwiftUI in this case) with ease, and approaches new problems with enthusiasm.”

Michael D.Client · 4 October 2022

“Dan is one of those rare breed of software engineers who not only possess great technical skills, but also a keen eye for design.

A true master of his craft, you can be sure that any product produced by Daniel will show a remarkable attention to detail and absolute faith to the original design. An exceptional talent, Dan’s skills extend beyond his obviously brilliant technical skills, to include a deep understanding of UX, design, strategy and marketing, which enabled him to successfully prioritise his own tasks in a fast-paced startup. A good team member who was great fun to have around, we miss him loads.”

Tristan C.Direct manager · 27 February 2014
Read all 39 recommendations

A little
about Love.

I’m Dan. I’ve built apps for Kanye West, Jamie Oliver, BBC and Burberry, and for founders with a good idea and a slightly alarming deadline. Product, design, code and AI. Think of me as a start-up team that fits in one chair.

More about me